![]() ![]() ![]() Then to be effective, you need to connect with those readers (or at least the ones important to your strategic goal). To even get past the paper’s editor, your piece needs to cover a topic that’s important to the paper’s readers. The readership of news outlets varies significantly, e.g., the NY Times demographic is quite different than that of the Kansas City Star. And you want to write an op-ed because it can magnify the societal impact of your work and field. Newspaper and magazine editors want strong opinion pieces from experts whom their readers will consider both highly credible and passionate about a topic. You’re a prime candidate to write an op-ed, particularly on topics that influence or are influenced by your research projects, program, institution, field – or, importantly, your professional and personal experiences. Thus, an op-ed provides two mechanisms for influencing public policy: indirectly by placing an issue for the public to consider, and directly by appealing to these decision-makers.Īs a researcher at MIT, you’re an expert in your field at a highly respected institution. Further, decision-makers also see these opinions politicians and their staff track opinion editorials, as do executives and higher-ups at companies, nonprofits, and think tanks. As such, writing an opinion piece is an opportunity to reach a massive audience and influence the conversation of the general public. ![]() The opinion pages in newspapers and magazines (and their equivalent in online outlets) are often among the best-read sections of a publication. Leaves the reader a memorable take-away message.Supplies facts and anecdotes that support the main message.Dan Pomeroy, manager of MIT’s International Policy Lab. ![]()
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